Just Gym It

Capturing a UK activewear brand which focuses on neoprene material for the gym and other activity-heavy tasks.

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With the rise of sportswear brands and health influencers we wanted to place the brand on the same playing field as GymShark and Luluemon.  Using strong athletic values, with a focus on city environments and the everyday. To allow a community and consumer to picture themselves in a Just Gym It attitude.